Marketing is the most important function in any business. It is not limited to only your sales-force. Marketing your products of services is the responsibility of everyone that works for your company. This includes the CEO or owner all the way to the person who answers the phone. If you want to meet your financial goals, then every single person in your organization needs to understand that marketing is one of their personal objectives. Continue reading “Marketing is for Everyone” »

Managing marketing can be a huge task. However, since marketing is so very important, every business should have at least one person responsible for managing marketing. They can do other tasks too, but marketing should be their primary function.

If your business does not have a person that is responsible for managing marketing, then as the business owner, you won’t know if some of your products are selling better or worse than expected, if there a weak link in your sales process, or if you will achieve your financial objectives. Continue reading “Who is Managing Your Marketing?” »

Creating a marketing plan is one of the most important functions of any business. Yet, more often than not, many businesses do not have one. Why is a marketing plan so important? It is important because it is your business’ detailed action steps of how to sell your products or services. Continue reading “Why Should I have a Marketing Plan?” »